Est 1950. No high fructose corn syrup. No artificial dyes. Our story back in the 1950's in Hilo, Hawaii, our founder, Robert R. Taira, created a soft, sweet, and irresistibly delicious bread. Today, our family remains committed to baking breads with that same irresistible recipe. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.

Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Sugar, Liquid Sugar (sugar, Water), Butter (pasteurized Cream, Salt), Eggs, Contains Less Than 2% Of Each Of The Following: Potato Flour, Whey, Yeast, Nonfat Milk, Salt, Wheat Gluten, Soy Flour, Degerminated Yellow Corn Flour, Sodium Stearoyl Lactylate, Datem, Monocalcium Phosphate, Sorbic Acid Preservative, Wheat Flour, Calcium Sulfate, Sodium Silicoaluminate, Ammonium Sulfate, Ascorbic Acid Added As A Dough Conditioner, Sorbitan Monostearate, Mono- & Diglycerides, Calcium Silicate.