There's nothing like brilliant blonde color to achieve your coolest, brightest look yet. You can now recharge blonde and brassy tones with TRESemmé Purple Blonde Shampoo for colored hair. Inspired by in-salon color-perfecting technologies, this hair shampoo for blonde hair or silver hair is formulated with Ultra-Violet Neutralizer™ technology to banish and eliminate brassy tones to recharge your color.

This hair color shampoo features an advanced formula to recharge your color, leaving you with the cool, bright blonde you want. Our TRESemmé Purple Blonde Shampoo and Conditioner System is formulated with salon-level Pro Style Technology™, infused with amino acids & ceramide, to make hair 2x stronger and more manageable, and resistant from breakage (vs. a non-conditioning shampoo).

How to use: Step 1: Apply TRESemmé Purple Blonde hair shampoo to wet hair. Step 2: Lightly squeeze the shampoo from roots to ends, gently massage the scalp, and rinse thoroughly. Step 3: Finish with TRESemmé Purple Blonde Conditioner, and style with your favorite TRESemmé styling products. This TRESemmé shampoo is free from Mineral oil, Parabens and DMDM Hydantoin.

We've always understood that style is more than a look, it's a powerful tool to help you achieve your dreams. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the carefully selected ingredients we use, are made to give you professional salon quality haircare products you can trust. Because 70 years on, we believe in the power of style.

• WITH ULTRA-VIOLET NEUTRALIZER™:This shampoo for blonde hair or silver hair is formulated with Ultra-Violet Neutralizer™ technology to banish and eliminate brassy tones.

• COOL, BRILLIANT COLOR: TRESemmé Purple Blonde Shampoo banishes brass to recharge your color, leaving you with the cool, bright blonde you want. Suitable for blonde hair and silver hair.

• TRUSTED INGREDIENTS: This hair shampoo for color-treated or blonde hair is PETA-certified cruelty-free and is free from Parabens, Mineral Oil, and DMDM Hydantoin.

• PRO STYLE TECHNOLOGY™: Formulated with amino acids and ceramide, this salon-level hair shampoo makes hair 2x stronger and more manageable* with continuous use. *versus a non-conditioning shampoo.

• MORE OF WHAT YOU LOVE: We are giving more of the salon-quality TRESemmé Purple Blonde Shampoo you love, now in a bigger 28oz bottle.

• HAIR CARE TIPS FROM OUR STYLISTS: Use this shampoo, followed by the TRESemmé Purple Blonde Conditioner, to leave hair strong, manageable and healthy-looking.

Water, Sodium Laureth Sulfate, Sodium Chioride, Cocamidopropyl Betaine, Ceramide Ng, Arginine, Lysine Hci, Dimethiconol, Fragrance, Citric Acid, Sodium Benzoate, Glycol Distearate, Carbomer, Tea-dodecyibenzenesulfonate, Cocamide Mea, Ppg-9, Guar Hydroxypropyltrimonium Chioride, Disodium Edta, Peg-45m, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Linalool, Ext. Violet 2 (ci 60730)