Est 1950. Hilo, Hawaii. No high fructose corn syrup. No artificial dyes. Our Story: Back in the 1950's in Hilo, Hawaii, our founder, Robert R. Taira, created a soft, sweet, and irresistibly delicious bread. His bread quickly became a household favorite enjoyed and shared by friends and families everywhere. Today, our family remains committed to baking breads with the same irresistibly recipe that Robert created years ago. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.

Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Sugar, Butter(pasteurized Cream, Salt), Nonfat Milk, Eggs, Contains 2% Or Less Of The Following: Sodium Silicoaluminate, Whey, Corn Flour, Monocalcium Phosphate, Soy Flour, Ascorbic Acid (added As A Dough Conditioner), Potato Flour, Yeast, Sorbitan Monostearate, Salt, Wheat Gluten, Datem, Calcium Silicate (anti-caking), Calcium Sulfate, Ammonium Sulfate, Sodium Stearoyl Lactylate, Sorbic Acid (preservative), Mono- & Diglycerides, Wheat Starch, Enzymes.